The Anatomy of Viral
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Often referred to as the front page of the internet, Reddit is an online, social media/news discussion website. It the “comments section” for any topic, issue and interest imaginable. Whether it be new, politics, wholesome memes, cat gifs, politics, weed whacking… There is a place for everyone. Quick Stats on Reddit
- 1.37M Daily Active Users and 18M Monthly Active Users
- 82 Billion pages viewed on Reddit each year
- 8th most popular website in the world
- Average website visit is 15 mins
- From the data we gathered, one of the greatest predictors for engagement was the presence of an Image (and thumbnail size)
- Sentiment analysis indicated that post where titles had either a neutral or positive sentiment experienced the most engagement.
- Fall off point at .5 positive sentiment rating
- Best titles: Either really short or very long.
- Newer posts fair better than older ones (re: Reddit’s ranking algorithm)
- Relevant (read topical) posts rise through
- People love wholesome memes, and feel good stories!
