Schubert Hervey Laforest
Hello! I’m a classically trained theoretical linguist who’s worked in marketing, advertising and business development at high growth companies. From academic research, to solving business problems, analysing data and finding insight therein has always been the outlet for my insatiable curiosity. I’m particularly passionate about understanding user behavior on the internet, and building models that can create better experiences. I’m looking for opportunities in E-commerce, Natural Language Processing and Marketing Attribution.
- Location
- Greater Boston Area, Massachusetts, United States
- laforest.hervey@gmail.com
- schubline
- Schubert Hervey Laforest
- GitHub
- schubline
- Download
- Download Resume PDF
- YouTube
- Youtube
Experience
– present
Business Operations Analyst II- Global Campaigns at Akamai Technologies
At Akamai Technologies, I work directly with the Global Campaigns team to help analyze, articulate and report on the impact of the website, content and all campaign activity on key strategic objectives.
Highlights
- Analyzed and reported on Akamai.com engagement in order to identify strengths and opportunities for optimization during the website redesign effort
- Built monthly reporting dashboard for the Unified Security Campaign to assess performance, business impact, all to communicate trends and make data-driven recommendations to senior executives
- Leveraged Google Analytics, SFDC, Data Studio & Tableau to collate data from multiple sources and create a repeatable and scalable reporting process
- Team Lead on the cross-functional KPIs & Data Analytics working group, created to establish critical KPIs, benchmarks and optimal reporting cadence for all Brand & Campaigns activities
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Data Science Immersive Fellow at General Assembly
During this full-time (420hrs +) intensive Data Science program, my job was to master the art of taking large data sets and analyze them using different types of models and algorithms to gain insights and predict trends.
Highlights
- Performed visual and statistical analysis on 60 + real world datasets using Python and its associated libraries and tools
- Built, implemented, and evaluated data science problems using appropriate machine learning models and algorithms, ranging from simple Linear Regression, CARTS, and LSTMs.
- Built a recommender system based of off user review sentiment via Natural Language Processing
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Digital Marketing Analyst at Flatbook (now Sonder)
Sonder brings hotel hospitality to the sharing economy. Clients can rent one-of-a-kind Sonders in unique neighborhoods and find the same consistent standard of quality inside: crisp white linens, high-end kitchen and bath essentials, and 24/7 concierge service.
Highlights
- Developed digital marketing strategies (paid, earned and organic media) for projects, including the company website and social media, while also pursuing alternative marketing channels
- Created weekly reports for executives and investors by analyzing all online presence data to determine campaign efficiency as per our brand objectives and KPIs
- Responsible for maintaining our database and tracking the progress of all leases signed and tenant profiles, ensuring city team CRMs were up to date
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Business Development Manager at Binder
Binder (previously Endeavor Up), is a venture- backed startup that was part of the Founder Fuel 2014 cohort at Notman House. Binder connects top college candidates to employers in a simple, engaging and efficient way. Clients we’ve worked with: Merrill Lynch, KPMG, Saatchi & Saatchi, Ogilvy & Mathers, Ubisoft, and many others
Highlights
- Managed and expanded the campus ambassador program, consisting of over 70 student spokespersons on campuses across North America. This helped grow our user base from 300 students to 5,700 in 3 months
- Conducted weekly calls and meetings with corporate clients and job providers to improve our talent pairing process
- Proactively developed new strategic partnerships with organizations like Elite Daily, Intern Queen and Chinese Language Institute
- Wrote articles and weekly blog posts for the Binder student blog, doing SEO optimization on all posts and creative content
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Marketing & Brand Management Assistant at Cesium Telecom
Cesium is one of North America’s leading distributors with over 2,000 distribution points of Original Equipment Manufacturer (OEM) and other branded wireless-related products. It serves various distribution channels, providing the best in consumer electronics
Highlights
- Created professional product presentations, sales sheets, B2B email newsletters via MailChimp, using A/B testing and increased median open rate from 7% to 43%
- Support of website content management; basic graphic design, banner creation, product reviews, all while maintaining both Cesium and supplier’s brand identity throughout
- Assisted marketing department in new campaign creation and developing CRM & post-campaign marketing KPI reports for brand/product evaluation
Education
Immersive Certificate in Data Science, Machine Learning & Big Data from General Assembly (2018)
Courses
Certificate in Data Analytics (Part-Time) from General Assembly (2017)
Courses
Bachelor in Linguistics, Political Science and Marketing from Concordia University (2014)
Courses
Bilingual International Baccalureate in History, Biology, English, French, Spanish, Math from International School of Boston
Courses
Skills
- Coding Languages
- Level:Keywords:
- Math
- Level:Keywords:
- Modeling Techniques (non-exhauistive)
- Level:Keywords:
- Software
- Level:Keywords:
Languages
- English
- Fluency: Native speaker
- French
- Fluency: Native speaker
- Spanish
- Fluency: Intermediate
Academic Work
Contending Approaches to Negative Polarity Items by Me
Theoretical Review of differing accounts of Negative Polarity Item Licensing in English
